Bob Tells U Michigan Grads They are Screwed
Bob addresses Michigan grads with hope and wit ...
Future of Marketing and Advertising
"Broadcast, obviously, has lost its monopoly. But TV isn't really in the program distribution business. It's in the audience selling business.... You ... will finally say 'no more' and take your money online."
WOMMA Conference 2006
Bob on Word-of-Mouth Marketing Association's WOMBAT conference, Jan 2006, where he was a keynote speaker.
Ogilvy’s Verge event in London
Bob paints an interesting picture of the future of digital marketing.