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Biography

 
Bob Garfield

Bob Garfield is a public broadcaster, journalist, author, international lecturer, consultant and university professor specializing in media and marketing. For 25 years, his weekly AdReview evaluated, vetted, parsed, deconstructed and offered uncanny prognostications for thousands of ad from hundreds of agencies worldwide based on such criteria as strategy, communication, taste, ethics, brand relevance, cultural relevance and craftsmanship. Over the past decade, he has also famously — and presciently – – chronicled the digital revolution, culminating in his landmark 2009 book, The Chaos Scenario. His previous marketing book, the 2003 manifesto on advertising And Now a Few Words from Me, is published in eight languages. Can't Buy Me Like, a guide to the ascendant Relationship Era of marketing co-authored with Doug Levy, was published in 2013.

His weekly MediaPost column explores the frontiers of 21st-century marketing and media. He also writes irregularly for The Guardian.

Garfield is a visiting lecturer at the Annenberg School for Communication and a senior fellow at the Wharton Future of Advertising Program, SEI Center for Advanced Studies in Management -- both at the University of Pennsylvania.

In another life, Garfield is co-host of National Public Radio's weekly Peabody Award-winning magazine program "On the Media." For many years, Garfield was the advertising analyst for ABC News. He's been a regular on Financial News Network, CNBC's "Power Lunch" and "Adam Smith's Money Game" on PBS. He also has been quoted by every major American newspaper, news magazine and broadcast news program. He's been a contributing editor for the Washington Post Magazine, Civilization and the op-ed page of USA Today. He has also written for The New York Times, Atlantic, Playboy, Sports Illustrated, Wired and many other publications.

As a lecturer, panelist and emcee, he has appeared in 36 countries on six continents, including such venues as the Kennedy Center, the U.S. Capitol, the Rainbow Room, Broadway's Hudson Theater, the Smithsonian, Circus Circus casino, Nashville's Ryman Auditorium (Grand Ole Opry), the Federal Trade Commission, the United Nations, Harvard, Columbia and Princeton universities and, memorably, a Thai Kickboxing ring in Cape Town, South Africa.

 
 
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